7 Email evergreen newsletter ideas that you can use today (With examples)
Side note: This list has been created for people who sell some kind of product or service (Think content creators, Youtubers, Bloggers, Coaches, entrepreneurs, etc).
After writing thousands of emails and talking with numerous clients who own an email newsletter but don’t mail it, I hear a number of reasons why this is the case.
But, one reason that keeps cropping up is –
“I have no idea what to write about”.
And it’s understandable…
…Staring at a blank screen with no idea what to write can be quite daunting.
And in this post, I will go over 7 evergreen email newsletter ideas that I’ve used for myself and my clients that you can use right now that will entertain your audience while being able to generate sales.
Let’s begin.
The 'Testimonial' Email
To put in perspective how important it is to talk about your client’s testimonials, take a look at this statistic –
- 93% of users say online reviews had an impact on their buying decisions
And not only that but sending out your clients results to your list is possibly one of the highest-converting emails you can send.
In these kinds of emails, you want to talk about clients’ hero’s journey.
And emphasize to the reader that they were in exactly the same situation as them (Or maybe even worse) and talk about how they were able to overcome these obstacles.
“But how do you structure this email?” You might be thinking…
Here’s a basic outline you can use that I create in Google docs
⇒ Testimonial Email outline ⇐
The 'Story-based' Email
There is a quote from Steve Jobs that says –
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come…”
And he’s right.
People love stories.
And people have been using them since the dawn of time.
This is a perfect way to build rapport and a relationship with your list all whilst selling your products and services.
And these emails could be anything.
A conversation you overheard in your local coffee shop. An insight from a sport you’re playing. A recent business realization you’ve had.
Simply take life events and talk about the lessons you’ve learned and then intertwine them with your emails and offers.
Here’s an example of how I did it with my own email list –
The 'answering a question' Email
Have you seen a question that keeps appearing among your customers or clients?
Then this is a perfect opportunity to create an email around this one question.
And if you haven’t noticed a recurring question, then you can go to people who are in similar niches to you.
If these people have a Youtube channel, you can check out the comment sections.
Or, you can go to Reddit (One of my favorite research tools) and look for similar subreddits.
And sort the posts and replies by most popular.
You’d be surprised by how open and honest people are willing to be (Perfect for copywriters and marketers!).
Because here’s the thing…
If there’s a handful of your customers or clients asking the same question, then the chances are there are 100s of other customers out there with that same question on their mind, yet they’ve not bothered to ask it.
So, it’s important to take note of any pain points or queries that regularly appear and to address them in your copy and emails.
Here’s an example of a Ben Settle email – simple yet effective and something that you can take inspiration from:
The '30-second' Email
Pressed for time but still want to send out an email? Then this is perfect.
Especially if you own some kind of high-ticket service or coaching because, if this is you, you’re guaranteed you have a lot of people in two minds on whether to commit to buying something from you.
And it’s called the 30-second email because…It takes about 30 seconds to write.
Here’s an example of something you can use
Depending on the size of your list, you should get a number of replies with objections, queries, and questions.
Perfect.
Why? Because these are the exact reasons your potential customers are not buying.
Here’s the thing…
If one of your recipients asks the question, the chances are, 100s or even thousands (Depending on the size of your list) will have the same or similar questions.
This will then give you ammunition for the future:
- Social media posts
- Blog posts
- And even new product ideas
I even recommend sending out this kind of email to your list every now and then.
Because it gives you a key insight into your avatar’s current pain points, questions, and concerns.
And once you have this knowledge, it allows you to refine and improve your product or services.
So it’s a win-win for everyone involved.
The 'question commonly held beliefs' Email
In almost every industry, there are commonly held beliefs.
Whether it be the marketing industry – “Someone has to see an ad 7 times before they convert!”
Or the fitness industry – “Cholesterol is bad for your heart!”
Whatever industry it is, there’ll be beliefs that are not always 100% true or correct.
Simply creating an email around something like this is perfect because it creates a pattern interrupt in the reader, allowing you to stand out in a sea of generic email subject lines.
Being polarizing in a world of people conforming is a surefire way to attract attention.
Positively and negatively.
But remember, when you’re creating your copy, it should attract the right people just as much as it repels the wrong people.
Word of caution –
If you’re doing this, make sure you answer the question that the subject line creates in your reader’s head. Because if you don’t answer the clickbait subject line, it can cause resentment in the reader.
The 'movie reference' Email
Now, this is one of my favorites, and from experience, they seem to do well.
Essentially, I take a film that I’ve recently watched and link a scene of the film to my email.
I’ll usually use it as the hook of the email – opening with the line, “Have you seen the {{Film}} {FIRSTNAME}?”
And then begin the email talking about the lesson and how it links into the product or service you’re going to pitch at the end of the email.
Example: Recently for one of y clients, I used this scene from the Dead Poets Society:
And if you want to see the email that I created around this film scene –
So, if you’re struggling with an email idea and you’ve recently watched a film that you enjoyed, this could be the perfect email topic.
And not only that but they’re super effective and fun to write.
The 'this day in history' Email
This is a pretty cool one to use every now and then.
Go to the website https://www.onthisday.com/ and you’re able to see significant historical events that have happened on that day throughout all of history.
You then take something interesting that happened and link it to your email.
For example, on this day in history on December 3rd –
Doing this allows you to keep your copy entertaining (which everyone wants) while simultaneously pitching your products and services.
Because if you’re just straight up pitching in every one of your emails and not leaving the reader with some kind of valuable insight or entertainment, this will no doubt affect your sales.
Before you go...
If you found that useful, you’ll most likely find the free email course that I’ve put together even more useful and if you want to find out more about that, you can click here.
Don’t have an email list? And you don’t know which one to choose?
Then don’t worry, I’ve created a review of the 7 best email software out there at the moment, you can access that by clicking here.
Or, you can check out my Convertkit review.
If you’re a content creator, entrepreneur, or author of any kind, this is one I can’t recommend enough.
If you’ve got any questions, email me at Jamie@EmailMaximalist or simply DM me on Twitter @EmailMaximalist
