One of the simplest ways to get more out of your email marketing set up is using automations that can work without you and recoup any revenue that you might have otherwise lost.
But today, I want to show you an email automation I used for a client on BFCM that was able to recoup $2,189 from one email.
So, if you want to find out how I did this, and how you can too, then make sure you keep reading.
What you need to know:
This was for a client BFCM offer, and I knew that the first email that went out would have a tonne of interest and link clicks.
So, I decided to do this:
Create an automation that sends an email to people who click on the link in the email but don’t purchase.
So, this is what it was looking like:
> An email gets sent out to list announcing BFCM offer is now live.
> For all the people who click on the link, they are added to an automation.
> If they’ve become a customer, they’re removed from the automation.
> If they don’t become a customer, in 2 hours they’re sent another email.
> In this email, I emphasize the value of the offer and pair it with testimonials, and then a link to pick up from where they left off.
And so far, this one email automation has been able to recoup $2,189 on a low-ticket item!
Here’s a bit of proof:
How you can do it for yourself:
It’s not complicated automation to set up, and I highly suggest using something like Activecampaign to set this up.
Why?
When it comes to automations, Activecampaign is one of the most effective email softwares that you can use.
Unfortunately, there are some softwares out there that don’t allow these in depth automations.
But if you want to check out a full Activecampang review, you can click here.
This email automation is kinda like an abandoned cart email for people who don’t own an eCommerce store.
Here’s a screenshot of what the automation looked like inside Activecampaign:
But the best thing about this automation is that you don’t have to wait for Black Friday to use it…
…It can be used for anything.
Doesn’t matter if you have:
> A coaching offer where people have to book a call
> A low ticket item with a link to a text sales letter…
> Or a VSL where your audience has to watch past a certain point.
In a nutshell, the purpose of this automation is to have a second chance of converting your readers if they didn’t do what you wanted them to do the first time around.
As you can see, if implemented, it can recoup any revenue you would have otherwise lost.
Who’s it best for?
These kinds of automations are perfect for coaches, course creators and anyone who has a low ticket item, high ticket item or any kind of info product.
Not only that, but if this is you, there are a tonne of different automations that you can implement into your business to keep recurring revenue month after month.
Whether that be welcome sequences, post purchase upsell sequences, retargeting sequences.
The possibilities are endless.
But, if this sounds like too much work, and you want someone else to do it for you –
Then send me an email at Jamie@EmailMaximalist.com with the subject line ‘Re:Automations’ and I’ll get back to you.
In the email, provide me with as much info as possible (Size of your email list, your business, if you’ve already got anything set up).
And I’ll see how I can help.
Conclusion:
And that’s it.
Got any questions that I haven’t answered?
Then leave a comment below and let me know!
