Business Insights

Finding Your First Client and Building Your Freelance Business…

As a freelancer, securing a steady stream of clients is one of the most important aspects of running a successful freelance business. Although it can be one of the most frustrating and time-consuming tasks, it’s also one of the most important… Especially when you’re starting out.  Despite the challenges, finding and working with clients is …

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6 Key benefits of email marketing and why you should be growing You email list.

6 Key Benefits of email marketing and why you should be growing your email list. Email marketing has to be one of the most overlooked and under-utilized marketing channels…  And it doesn’t matter if you’re a small family-run business or a huge billion-dollar brand, you can 100% benefit from email marketing.  In this post, I’ll …

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4 simple methods to improve your copywriting research process

When it comes to copywriting (And in particular direct response copywriting), research is one of, if not the most important parts of creating copy.  Boring? Sometimes… Profitable? Everytime. As the legendary copywriter and author of Breakthrough Advertising, Eugene Schwartz said –  “Copy is not written. Copy is assembled.”  And it’s true. After you do enough …

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