Before you start reading: I’ve created this post specifically for people who own an email list and have some kind of service, community or digital product to sell. This is not applicable to niches like eCommerce and SaaS etc…
Some context before you go any further…
It’s important that you know this information before going any further, and it’s this:
This client has been consistently uploading to his YouTube channel for YEARS.
He was adding fresh subscribers to his email list daily which is instrumental in the success of any email marketing campaign (and makes my life easier).
And he created a killer offer for this this particular product.
And when this is the case, it makes my job as an email marketer 100x easier to get amazing results.
So now, let’s begin.
Before I sent out any sales emails, I did this…
If you’re a planning a launch, here’s something you MUST do.
Always send emails a week or two prior to the launch, letting your audience know that a launch is happening.
In these emails, you can hype up the product and more importantly, make the audience aware that it’s coming, so it’s not a surprise on the day you launch it.Here’s what I did…
I sent out 3x emails a week before the launch…
As you can see from the screenshot below, this one of the emails I sent a week before the launch (Sensitive info has been blocked out).
It’s simple and to the point with the subject line : “Mark Your Calendar…”
And as I said, the goal is to simply make the readers aware that it’s coming and hype it up.
How many emails did I send out during launch week?
The launch lasted 5 days and during this period, I sent 7 EMAILS and it kinda looked like the following –
Doors opened on the Monday, and closed on the Friday at midnight.
Daily emails were sent to the list until Friday.
And then on the Friday, 3 emails were sent out to the list. One at 10am, one at 6pm and one at 10.30pm.
And this is where the $15,162 can be attributed from.
What kind of emails did you send out?
With each email, the goal is to push the reader closer to making the decision of purchasing.
Because chances are, they have some reservations and objections about buying, so it’s the goal of the emails to break these down.
This is what my emails looked like each day:
Monday: Purpose of this email is to let the readers know that the doors have opened. Straight to the point, make it as easy as possible for them to purchase. A simple 150 word email to kick things off…
Tuesday Social Proof: Show the audience some of the amazing results that the product has been getting. Prove that it works and works well and the only difference between the results people are getting and them is that the former took action.
Wednesday: Value Stacking: Use this email to talk about everything that is included in the product. Show how valuable it is and that the value far outweighs the cost.
Thursday: Handle common objections: What are people skeptical about? Why might they not be buying?
Address this objection head on and explain why this isn’t the case.
Friday 1): Urgency Based – doors close today! Remind readers that this is the last day before they can enroll. After that it’s too late (And you must stick to this).
Friday 2) Urgency based and reinforce value of the product: Exactly the same as the first but also remind the reader of what they’re getting.
Friday 3): Short and to the point – urgency based – you have 2 hours left before it’s too late: Last call email, this is to get any fence sitters and remind them this is their last chance.
Can I use this sending schedule?
Yes 100%. But before you do that, I’d highly recommend doing the following first:
Refining your offer.
Consistently adding high quality subscribers to your list.
Regularly mailing your email list.
If you can do these things first, and THEN implement the launch sequence that I’ve described here, you’ll be increasing your chances for success ten fold.
4 Rules of an email list launch that you should follow…
Send some pre launch emails and tease what is coming in the coming weeks. Hype up the product and actually make people interested in buying it.
Have an offer people actually want to buy. This is arguably one of the most important parts of the whole equation. If you have a poor offer, good luck trying to get decent results.
Use each email to get the reader one step closer to buying. You can do this by using each email to demonstrate social proof, value stacking, handling objections and using some forms of urgency or scarcity.
Finish strong. On the last day of my launches, I like to send at least 3 emails. 1 email to let people know it’s the last day, a 6 hours left email and a 2 hours left email. Every single time without fail, these bring in an influx of sales.
Bonus: How can you get similar results for your email list?
Chances are, you’ve heard how valuable your email list can be from loads of these Gurus…
You hear them say things like – you should be pulling in $1 per subscriber or how you should be making $36 back for every $1 invested…
But you’re seeing results nothing like this…
And chances are, I know why.
So, in order to start seeing the results you desire, so I’m about to go over the biggest levers you can pull in order to get the best results.
Let’s begin.
Step 1: Get high quality subscribers
This is potentially one of the most important aspects of email marketing: Getting high quality subscribers.
So here are a couple ways to build your list with high quality subscribers:
Create a high quality lead Magnet: Create a lead magnet related to your product or service and post it on social media when you’re posting about your offer and business.
Create a tripwire: Similar to a lead magnet, but a tripwire is a a low cost product (Can even be as little as $1) to get people onto your list. The reason for this is because if someone has purchased something to be on your list, this means they’re buyers, and as a result, a higher quality subscriber.
Run ads to a lead magnet: If you’ve found success with a lead magnet (High conversion rate), a possibility to increase your rate of email subscribers is to run ads to this lead magnet. It can be an upfront investment, but if you have the backend set up properly, this can be a fantastic way to increase the size of your email list.
Purchase ad spots in other peoples newsletters: I’ve seen a few people do this and from what I’ve seen, is super effective. Basically, you find newsletters and email lists in the niche of your clients, and you buy ads in their emails for your lead magnet. Allowing you to build up a list of potential buyers which is exactly what you need.
Step 2: Have a killer offer
There’s a saying in marketing that goes something like this -“Good copy can’t sell a bad offer, but bad copy can still sell a good offer”
Now, that may not necessarily true across the board, BUT…
Having a good offer makes your life 1000x easier.
So, it would be in your best interest to have an incredible offer.But what creates a good offer?
According to Mark Joyner, who’s the author of ‘The Irresistible Offer’ and inventor of the tracking pixel, said this –
“A product or service, wrapped in a promotion, that makes the customer feel like they must do business with you. Not should, not would-like-to, but must.”
So next time you’re creating your offer for your business, make sure to keep this in mind.
Side note: If you want to do some more research on this, I’d recommended picking up Mark Joyner’s book – ‘The Irresistible Offer’. It’s fantastic.
Step 3: Mail Regularly
Now, this step is possibly the step that people struggle with the most.
Why?
As I said earlier, people are busy, they don’t know what to write about and for that matter, don’t even know where to start.
But why is it important to mail regularly?
Well with so many people getting bombarded with emails in their inbox, it’s important to be front of mind for your reader.
Because if you’re not you’ll be FORGOTTEN about.
Plain and simple.
How many times do people not mail for months and then they land in your inbox asking for a sale.
Leaves a bad taste in your mouth doesn’t it.You can avoid this by consistently mailing your list, and I advise mailing at a minimum of 3x a week.
Anyway, that’s all I’ve got for now.
Want a more in depth break down of how I was able to do this? Then make sure you click here.
do you have any strategies that I might be missing out on do maximise results? LMK in the comments.
Thank you for reading!
