When I first started managing this email list, the open rates were all over the place.
Some emails were getting 8% open rates, and it would fluctuate like crazy…
…There was no consistency in what they were going to be.
But after a year of implementing what I’m about to show you, the open rates have been able to improve to a consistent mid to late twenty percent open rate all while INCREASING the size of the list.
This is weird because from experience, when an email list increases in size, the open rates and CTRs tend to decrease slightly.
Before I go into what I did, one thing I want to mention is that, in this email marketing space, people have a tendency to overcomplicate things…
And as a result, don’t get the results they desire.
So remember – “Simplicity is the ultimate sophistication”
And here’s what I did over the course of about 10-12 months to improve these open rates:
- Have an engagement tag set up in the email software. So, if someone has opened or clicked on an email in the past 180 days, they’re tagged as engaged and they are sent emails (i’ll say that the client already had this setup, but it’s important for you to get this created as well)
- Clean list of dead subscribers. If they haven’t opened an email in 6 months, remove it. Most email software allows you to automate this.*
- Consistently adding NEW subscribers to the list.
- Consistently mailing the list with GOOD emails (minimum 3x a week).
*Maybe send a Winabck email/set up a win-back automation BEFORE doing this.
And that’s it.
As a result, these are what the open rates are looking like from an email I sent the other day:
The open rates didn’t improve overnight, but the screenshot of the email with the poor open rate was the start of last year.
And the email you see in the improved screenshot was sent the other day.
So, as you can see, there’s been a drastic improvement.
That’s it.
Got any questions? Let me know below!
Want to work with me?
If you’ve been seeing some of my case studies like this, and this one, and you have the following:
> An email list with a minimum of 5,000 people on it.
> Products or services that you’re already selling, but not enough, or any, are coming from your email list.
> And you want a strategy on how you can approach the email marketing side of your business to maximize sales.
Then simply send me an email at Jamie@EmailMaximalist with the Subject line: ‘Re: Email Marketing services’.
Tell me as much information about your business and current setup as possible and I’ll see how I can help.
