In this review, we’ll be taking a deep dive into the email-sending software MailerLite.
The software includes a variety of features to make email marketing easy and effective, such as a drag-and-drop editor, automation workflows, and analytics to track the performance of your campaigns.
And over the years, MailerLite has grown in popularity, now serving over one million customers worldwide.
It’s a popular choice for businesses of all sizes, from small startups to large corporations, and has received numerous awards for its user-friendly design and customer support.
But is it right for you?
Read this post to find out.
Pricing
One of the first things people look for when picking a new software is price.
And with MailerLite, it’s possibly one of the best value-for-money email software out there for what it does.
The free version can more a less do all the basics…
And if you just want to dip your toe into the email marketing world, but don’t want to be adding another bill each month, MailerLite is a good option.
Here’s what the pricing is looking like for up to 1,000 subscribers:
As you can see, MailerLite is completely free for the first 1,000 subscribers. But as with most email software, the pricing works on a sliding scale.
Meaning that the more subscribers you have, the more you’ll be paying.
Here’s what that structure looks like for MailerLite if you were to be paying monthly.
Another point worth mentioning:
You are able to pay annually and this works out slightly cheaper if you do it that way and the MailerLite does accommodate email lists up to 500k, so if this is you, click the button below for the MailerLite subscriber counter to see how much you’ll be paying.
Who is MailerLite for?
MailerLite is an email marketing platform designed for businesses and individuals who want to create and send email campaigns to their subscribers.
The platform is suitable for a wide range of industries and business types, including bloggers, entrepreneurs and anybody with an online audience, non-profit organizations, and more.
Not only that, but small businesses, startups, and entrepreneurs can also benefit from MailerLite’s user-friendly interface, which makes it easy to create and send professional-looking emails without any design or coding skills.
For larger businesses or marketing teams, MailerLite does offer more advanced features such as marketing automation, landing pages, and webinars, that can help streamline marketing efforts and generate more leads and sales.
But, if you’re a larger business with a budget, I would consider looking at something like ActiveCampaign as an alternative if MailerLite seems too basic for your needs.
Main Features
MailerLite has a number of different features that’ll make running your business or solo operation 100x easier.
Here are some of the notable features that you can benefit from:
- Subscriber Management: This allows you to manage your email list with ease. Some of these management tools include: Adding and deleting subscribers, segmenting your audience, scheduling emails, and a whole lot more.
- Landing Pages: Create high-converting landing pages that match your brand and gather new leads (Also included in the free plan of MailerLite).
- Email Automation: Set up email sequences and automation which allow you to leverage no code tools in your business that’ll save you time and increase profits.
- Email Campaigns: Creating email campaigns with MailerLite is super easy and you’re given a number of different options for how you want it to look, as you can see in the image below:
- A/B Split Testing: One of the most important parts of email marketing is testing. And MailerLite allows you to test different email campaigns and landing pages to see what works best for your audience.
- Integrations: You can integrate MailerLite with a wide range of different tools and services, including eCommerce platforms, social media, and lead capture forms.
You can see specifically below in the screenshot some of the featured integrations you can use.
- Reporting: Reporting is vital to see how well your email marketing campaigns are doing. MailerLite allows you to track your email campaign performance with data like open rates, click-through rates, and conversions.
- Digital Products: If you’re an author, blogger, coach, or entrepreneur, MailerLite allows you to sell digital products through the platform. Perfect if you don’t want all this extra software to host your digital products.
Overall, when it comes to MailerLite features, it has everything you need to kickstart your email marketing journey.
Ans a lot of the above (Not all) are included in the free version of MailerLite.
So, you can get to grips with how everything works without having to pay a penny…
What are the pros and cons of MaierLite?
Is MailerLite the right software for you?
Who would benefit the MOST from MailerLite?
If you’re a complete beginner:
MailerLite is perfect for you if you’re somebody that’s new to the email marketing space and not quite sure how it all works.
Using MailerLite will allow you to understand the basics of email marketing without spending a penny.
If you’re an entrepreneur, solopreneur, freelancer, and Blogger:
MailerLite is perfect for any kind of entrepreneur, blogger, or freelancer for a number of reasons.
Firstly, it’s affordable, but it also does everything you need. If you fall into any of the above categories, the chances are you’ll be creating a few variations of different emails.
All of which MailerLite can do, and do well.
Who would benefit the LEAST from MailerLite?
eCommerce store owners:
Yes, MailerLite does have eCommerce functions…
But, if you’re an eCommerce store, Klaviyo is by far the best software you can use.
Somebody who wants in-depth analytics, features, and reporting:
If you’re no stranger to email marketing and want in-depth reports for your campaigns, MailerLite may not be for you.
Given its affordability and simplicity to use, it does lack some features.
If you want more from your email marketing software, I’d recommend using something like ActiveCampaign.
Summary
Overall, MailerLite is perfect for someone who’s just starting out in the email marketing space, and just want a budget, easy-to-use, and simple tool to get to grips with everything.
And out of all of the email software tools I’ve seen, MailerLite has to be one of the best value-for-money tools out there.
With it being one of the cheaper tools out there, yes there are some drawbacks.
Some of the automatons are not as in-depth or powerful as something like ActiveCampaign…
But, if you’re just looking for something simple, easy to use, and cheap, MailerLite is the one you want to go for.
If this sounds like something you want to check out, then click the button below.
FAQ
Yep. MailerLite offers a wide range of templates for almost everything that you need including email campaigns, email sequences, landing pages, and websites.
Yep, MailerLite is free for the first 1,000 subscribers.
There’s a slight learning curve if you’ve never used email software before.
But simply clicking about, seeing what goes where, and how to send an email is simple and easy to do especially with some of the step-by-step guides MailerLite provided.
Now, if you’ve read this review and you don’t feel like MailerLite is for you, here are a few alternatives:
ConvertKit – Read the full review here. Similar to MailerLite. More expensive but ultimately better.
ActiveCampaign – Perfect for people who want in-depth email automation, reporting data, and CRM features.
GetResponse – Perfect for affiliate marketers.
If you want a more in-depth review of the different email software, then you can click the button below to access the blog post I put together:
Before you go...
If you haven’t already seen it, I recently put together a guide on how I create emails for myself and my clients.
It’s everything I’ve learned over the past couple of years distilled into a simple and easy-to-consume guide.
You can get it by clicking here.
And, if you have any questions that I haven’t mentioned, either send me an email at jamie@Emailmaximalist.com
Or Just send me a DM on Twitter @EmailMaximalist
