If you’re new to the email marketing space, you’ve probably heard of something called Email Sending Providers (ESP’s).
And look, I understand it can be super confusing, so today, we’ll be breaking down what an ESP is, what isn’t an ESP, which one you should choose and a free guide and the end that will get you started on your email marketing journey.
What is an ESP?
Almost every business can benefit from email marketing, whether you need to communicate with customers, share newsletters, or handle bulk mailings.
But if you were to try and do this on your own without some sort of software, it would be hell on earth…
It would be time confusing, complex and you’d be simply wasting your time.
And this is where working with an email service provider (ESP) can make your life a 100x easier.
Simply, an email service provider (sometimes called an email marketing service provider or ESP) is a third-party company that handles sending, delivering, and tracking emails on your behalf.
So, instead of managing the email technology yourself, you can leverage the ESP’s tools, servers, and expertise to take care of getting your messages delivered reliably to inboxes.
Is my Gmail account an ESP?
No.
Your Gmail accounts what is known as an email provider.
Yes, you can send emails via this, but they’re not created for email campaigns, email automations or any of the tracking that ESPs can provide.
Why would I need an ESP?
This is ultimately asking – Why do I need to use email marketing…
Well, let me answer that.
Email marketing is one of the most effective and profitable marketing channels you can use for your business.
When you build an effective email marketing set up, you can expect:
> More revenue from your business (Click here to find out how you can do this effectively).
> An additional source of income from your business.
> You don’t have to worry about tech lizard overlords manipulating the algorithm and only allowing a fraction of your audience to see your messages…
> The more you build your email list, the more leverage you make for yourself – this is because sending an email to 1,000 people takes the same effort as sending an email out to 100,000 people.
I could go on, but I think you get the idea.
You gain more security, more money and more peace of mind.
Why wouldn’t you begin with email marketing?
genuinely, I’m asking…
If you have any questions, let me know by emailing me at Jamie@EmailMaximalist.com
What’s the best ESP I should choose?
There are a tonne of different email softwares that you can choose from…
But it just depends on what you need specifically.
Here’s a quick breakdown of 3 different email softwares that I’ve personally used and recommend for you.
If you want to check out some more in depth reviews, then here’s a few you can choose from:
And that’s it.
Hopefully you’ve found that useful, got any questions? Just leave a comment below!
